Storyboard

Samantha's Mobile Shopping Experience

Samantha is seated in a trendy café, holding her smartphone, with a busy street view in the background. A thought bubble shows a pair of sneakers she saw on Instagram


Samantha recalls a sleek Instagram ad she saw a few days ago. She opens the e-commerce app during her lunch break, ready to find the sneakers.

A close-up of Samantha’s phone screen, showing the app’s clean homepage with a prominent search bar and a carousel of featured items, including the sneakers she’s searching for

Samantha is greeted by a sleek, user-friendly interface that makes browsing easy. The sneakers she wants are right on the homepage

"She types the product name, and the app’s predictive search instantly offers the sneakers she’s looking for."

Samantha typing into the search bar. The predictive search feature instantly shows the sneakers as a suggestion

"Samantha reviews the product details—price, size options, reviews—and feels confident to buy. She selects her size and color." (It literally has her name on it! 😆) 

Samantha taps on the sneakers’ product page. The screen shows multiple images of the shoes, a 360-degree view, reviews, and product details. The ‘Add to Cart’ button is visible at the bottom

 A close-up of the checkout screen, showing Samantha’s pre-filled address and payment information, and a section for entering her discount code.

"Samantha receives instant confirmation and an estimated delivery date, with a prompt to share her new find on social media."

Samantha smiles at her phone as a confirmation screen shows the order details, estimated delivery date, and tracking link. A small pop-up prompts her to share her purchase on social media