Persona 1
"Embrace the digital age, not just as a tool, but as a bridge to connect ideas, people, and possibilities."
Wright
Samantha Wright
Personal Information
Name: Samantha Wright
Age: 26
Location: San Francisco, CA
Profession: Marketing Manager
Technical Proficiency: Highly comfortable with mobile apps and online shopping platforms, proficient in using digital tools for both work and personal life.
Back Story
Samantha is a busy marketing manager at a fast-paced tech company. She often finds herself juggling between work meetings, deadlines, and her personal life, leaving little time for in-store shopping. As a result, online shopping has become her go-to for fulfilling daily needs, purchasing gifts, and even managing her grocery shopping. With a preference for convenience and efficiency, Samantha often uses her phone to make purchases on the go during her lunch break or commute.
Goals
Convenience: Samantha seeks an easy, streamlined online shopping experience that doesn’t take too much of her time.
Personalized Recommendations: She enjoys seeing product suggestions based on her previous purchases or interests, which reduces her decision-making process.
Quick Deliveries: With her tight schedule, she highly values fast shipping options and same-day deliveries when possible.
Frustrations
Slow or Clunky Websites: Samantha becomes quickly frustrated when websites take too long to load or have a complicated user interface.
Limited Payment Options: She prefers platforms that offer multiple, secure payment gateways, including mobile wallets.
Lack of Personalization: Shopping platforms that don’t show relevant recommendations or require her to filter through irrelevant items feel inefficient to her.
Delayed Deliveries: She gets annoyed when shipping times exceed the estimated delivery date.
Motivations
Ease of Navigation: Samantha values a shopping site that is intuitive and easy to navigate, allowing her to complete her purchases in just a few clicks.
Security: Knowing her payment information is secure is crucial for her. She prefers platforms with strong data encryption and verification processes.
Efficiency: Saving time is Samantha’s top priority, so she prefers sites that provide instant access to her favorite brands, items, and previous orders.
Ideal Experience
A smooth, mobile-optimized shopping platform with a responsive and minimalist design.
Smart product recommendations based on her purchase history and browsing patterns.
Multiple secure payment options, including mobile wallets like Apple Pay or PayPal.
Options for same-day or next-day delivery, with real-time tracking.
A personalized user dashboard where she can easily access her past orders and preferred categories.