Persona 1

"Embrace the digital age, not just as a tool, but as a bridge to connect ideas, people, and possibilities."
Wright

Samantha Wright

Personal Information

Back Story

Samantha is a busy marketing manager at a fast-paced tech company. She often finds herself juggling between work meetings, deadlines, and her personal life, leaving little time for in-store shopping. As a result, online shopping has become her go-to for fulfilling daily needs, purchasing gifts, and even managing her grocery shopping. With a preference for convenience and efficiency, Samantha often uses her phone to make purchases on the go during her lunch break or commute.

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Ideal Experience