Persona 2

"Quality over quantity; in a world full of options, it’s the informed choice that leads to true satisfaction."
Davidson

Alex Davidson

Personal Information

Back Story

Alex is a software engineer who enjoys technology but is also a cautious buyer when it comes to making online purchases. Unlike frequent shoppers, Alex only shops online occasionally, often for high-ticket or tech-related items. He enjoys the process of comparing products, reading in-depth reviews, and making well-informed decisions. With a preference for accuracy and reliability, Alex spends significant time researching before committing to a purchase. His desktop computer is his primary device for online shopping, as it allows him to have multiple tabs open for side-by-side comparisons.

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Ideal Experience